In celebration of Prostate Cancer Awareness Month in Canada this November, the nonprofit Procure has teamed up with fashion designer Philippe Dubuc to create the 2017 bow tie, as the 4th edition of Bowvember is launched.
The bow tie has become the symbol for the fight against prostate cancer (PC) in Quebec. For this Bowvember campaign, Procure asked 30 celebrities to participate in the official Bowvember photoshoot, directed by Sandrine Castellan, to create 15 celebrities pairs to raise awareness about PC throughout Quebec.
Philippe Dubuc is one of Procure’s ambassadors to participate, and is photographed next to Laurent Proulx, executive director of Procure, for the campaign (below, on the right).
“I am honored to be able to count on the support of 30 truly engaged ambassadors who will help raise awareness for Procure through our Bowvember campaign and sensitize Quebecers to the cause in order to achieve our goal of raising half a million dollars to fight prostate cancer,” Proulx said in a press release.
The bow tie was produced in Montreal by Petites-Mains, a nonprofit organization that allows single mothers and immigrant women to learn a trade and reintegrate the workforce. Each bow tie can be purchased online for $35 here or at one of the participant retailers (check out the full list here).
“I am proud to partner with Procure this Bowvember to encourage Quebecers to look their best by wearing the bow tie that I created for the cause,” said Dubuc. “The bow tie is the perfect accessory for the upcoming holiday season’s festive events and makes the ideal gift for friends and family since it looks great on both men and women.”
If you wish to contribute, you may donate to the team of your favorite ambassadors to help Procure reach its fundraising objectives. The goal is $500,000.
Procure is the only Quebec charity solely dedicated to provide resources and advocacy for PC patients. On Nov. 19, which is Prostate Cancer Awareness Day in Quebec, as well as International Men’s Day worldwide, Procure encourages all Quebecers and friends to wear the Bowvember bow tie and share photos on their social media channels using the hashtag #bowvember.