Prostate cancer is a real and serious problem and ignoring won’t beat it or make it go away. That’s why Prostate Cancer UK decided to create this new TV ad which takes us straight to those awkward and uncomfortable conversations between fathers and sons. But in this case, the main character is not the son, but the father instead. This amusing and light-hearted video raises the importance of regular check-ups, especially for men between the ages of 40-60, who should book a doctor’s appointment to check their prostate health.

Learn more about prostate cancer: http://bit.ly/1MlKABv

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