Prostate Cancer Foundation Partners with CURE Media to Raise Awareness

Prostate Cancer Foundation Partners with CURE Media to Raise Awareness
A new Prostate Cancer Foundation (PCF) collaboration with CURE Media Group, a multimedia platform, is expected to raise awareness of prostate cancer and enhance the scope and availability of disease information. Specifically, the PCF has joined CURE Media’s Strategic Alliance Partnership (SAP) program, which works to cultivate information-sharing among patient-support organizations, healthcare associations, academic centers, and medical institutions. Focusing exclusively on cancer updates, investigations and education, CURE Media reaches more than 1 million patients, caregivers, and survivors. Founded in 2002, it features a website, video programs, live events such as conferences, and CURE magazine. Over its 26 years, PCF has invested more than $765 million in promising research to improve the prevention, detection, and treatment of the disease, with the ultimate goal of a cure. Its portfolio includes 2,000 research programs at some 210 cancer and academic centers in 22 countries. In addition to regularly lobbying lawmakers for more research dollars, the foundation also works to raise disease awareness. “PCF works hard to fund and accelerate research for prostate cancer while raising awareness in the community,” Michael J. Hennessy Jr., president of MJH Associates, CURE Media Group
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